In 20 years helping clients produce videos they're proud to show, I've heard 1,438 versions of: “We need to make more video but we can barely pull off what we're doing now. Can we come up with a way to get more from all this work?”

The sentiment is universal, coming just as often from global marketing executives as from local nonprofit directors.

I'm proud of the extra effort and care my colleagues have always put into our work, but our best efforts haven't made a dent in this problem. When successful videos are too expensive—even when delivered at cost—something's gotta give.

Cinema-grade image and sound capture have been affordable for a decade. CPU and GPU speeds keep doubling. Still, video worthy of attention takes as much time and skill as it ever did, maybe more. And demand continues to grow.

In 2022, a solution presented itself: A deceptively simple intersection of tools and processes that, when combined, truly change the game. We finally have a way to get more—and better—from all this work. I'm thrilled to be able to share it with you.